OUR FORMULA IS
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RESULTS-DRIVEN
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OPHTHAL MOLOGIST TESTED
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VEGAN
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CRUELTY-FREE
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OUR FORMULA IS
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MADE IN USA
NATURAL LASHES that actually woke uplike this.
BACKED BY OUR 9O-DAY SATISFACTION GUARANTEE
*Based on a 12 week consumer study with 30 subjects. Results will vary.
ESSENTIAL LASH SERUM
Longer-looking lashes
In as little as4 weeks*
Maximum strength formula
Infused with Biotin and Amino acids.
Ultimate lash confidence
No mascara or falsies required.
RESULTS-DRIVEN INGREDIENTS TO HELP LASHES THRIVE:
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BIOTIN
Nourishes and
strengthens lashes.
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PANTHENOL
Hydrates and helps repair
damaged lashes.
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AMINO ACIDS
Essential building
blocks that support
lash structure.
WHY WE LOVE IT
Longer-lookinglashes in 4-12weeks
Nourishing ingredients like panthenol, biotin, andaminoacids
Oil-free formulation can be used with lash extensions
Vegan+ Cruelty-Free
PERFORMANCE-DRIVEN. RESULTS-FOCUSED
We started it all with our Essential Lash Serum - one that actually worked. 20,000+ raving reviews later, we've expanded our categories into eye, brow, hair, skin and lip with a focus on treatments + cosmetics that deliver real, visible results.
Every formula is intentionally packed with powerhouse ingredients - Peptides in our Mascaras, Biotin in our Brow Fillers, Hyaluronic Acid in our Lip Plumpers - so your beauty routine works for you, not against you.
While we’re most known for our lash, brow, and hair serums, we infuse every cosmetic with nourishing and enhancing ingredients. Whether it’s lashes, brows, or lips, you’re always giving them the VIP treatment - without the premium price tag. Because we believe that confidence should be accessible to anyone.
CLEAN, CONSCIOUS, CRUELTY-FREE
Here's what we mean by clean:
✔️ Always Safety-Tested
✔️ Vegan-Friendly
✔️ Cruelty-Free (Leaping Bunny certified!)
✔️ Planet-Friendly Packaging
OUR MISSION
We’re here to inspire originality and redefine confidence. We’re building a brand that celebrates all ages, ethnicities, and identities - a safe, empowering space in beauty. Whether you choose to go barefaced or full glam, your voice matters here. Babe Original isn’t just a brand - it’s a movement toward embracing originality. And we’re so glad you’re part of it.
FAQS
How often should I use this?
How often should I use this?
Every night on both eyes! Beginners should apply serum every 2-3 days and work up to nightly use once eyes are used to the product. Once satisfied with results, you can apply just 2-3 times a week to maintain your look.
Where should I apply this?
Where should I apply this?
Apply to your upper lash line on clean, dry skin. Do not use on lower lash line.
When will I see results?
When will I see results?
Everyone’s a little different - some people start seeing progress as soon as 4 weeks in! We recommend taking before & after photos along the way and comparing your results after 12 weeks of consistent use.
What if I stop using it?
What if I stop using it?
We recommend applying serum 2-3 times a week to maintain your look once you're satisfied with results!
What shape is the applicator?
What shape is the applicator?
The applicator is a small, detailed brush that allows for precise formula placement.
Is this safe to use with lash extensions?
Is this safe to use with lash extensions?
YES! Our lash treatments are oil-free and safe to use with extensions and strip lashes.
What should I do if I get the product into my eye?
What should I do if I get the product into my eye?
Immediately rinse thoroughly with cool water to completely remove the cosmetic serum from the eye.
Can I use Essential Lash Serum if I have sensitive skin?
Can I use Essential Lash Serum if I have sensitive skin?
When you first start using the serum on sensitive skin, we recommend applying every other night for the first two weeks. This will allow your skin to acclimate to your new routine. Make sure to review the product instructions and our tips + tricks, as sensitivities can occur from using too much serum or applying improperly. Less is more, babe! As with any new personal care product, there is always a chance it may not be the right fit for you. If you experience any unwanted effects, discontinue use.